November 14, 2022
The South Carolina Boating & Fishing Alliance welcomes Phenom Yachts, a premium center console brand that will bring 149 new jobs to Dorchester County, a $12 million investment.
Phenom, a factory-direct brand, will specialize in high-performing, center console yachts that will enhance the boating and fishing experience for anglers and families. The goal is to develop superior hulls with space to ensure a safe and enjoyable time on the water.
“Now more than ever, families are looking for a boat that combines both luxury and performance with what they love to do on the water,” said Phenom Yachts CEO and President Tommy Hancock. “This need in the boating industry turned into a vision, which became Phenom Yachts. We set out to design a center console like nothing else that has ever been created matched to an elevated customer journey experience.”
The brand debuted its first model, the Phenom 37 Center Console, at the recent Fort Lauderdale International Boat Show. Phenom plans to introduce its second model, the Phenom 34 Center Console, at the Miami International Boat Show in February 2023.
“Tommy Hancock and his team have always been leaders in this industry not only at the state level but at the national and global level, as well,” said SCBFA CEO Gettys Brannon. “Phenom Yachts is another example of the quality of boats built in our state.”
Phenom Yachts and Sportsman Boats Vice President Russ Tomlinson is the Chairman of SCBFA’s Government Relations Committee.
The Summerville operations are set to begin by the first of next year.
If you are interested in joining the Phenom Yachts team, visit phenomyachts.com/careers.
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