COLUMBIA, S.C. – The South Carolina Boating & Fishing Alliance (SCBFA), which represents some of the most iconic boat and tackle brands in the world across South Carolina’s $6.5 billion boating and fishing industry, has announced a partnership with West Marine, naming the retailer the Official Marine Retailer of SCBFA. 

Through this exclusive partnership, SCBFA members will receive discounts at West Marine’s nine South Carolina retail storefronts and online, along with an SCBFA/West Marine New Boat Owner offer distributed to new boat purchasers through participating boat manufacturers and dealers across the state. SCBFA Business Members will also gain access to exclusive pricing through West Marine Pro, West Marine’s wholesale program serving marine industry professionals.  

“West Marine is one of the most recognized and trusted names in boating, and this partnership creates immediate value for our members while strengthening the support network around South Carolina boaters,” said Russ Tomlinson, Chairman of SCBFA and President of Sportsman Boats. “From first-time boat owners to full-time captains and marine businesses, these benefits help keep families on the water and keep our marine economy moving.” 

“At its core, SCBFA is about growing boating and fishing participation, protecting access, and lowering barriers for families who want to be on the water,” said Gettys Brannon, President & CEO of SCBFA. “Partnering with West Marine allows us to turn that mission into tangible benefits, whether that is savings at the store, support for new boat owners, or cost relief for our business members through West Marine Pro.”  

“Partnering with SCBFA is about more than alignment, it’s about investing in the people and businesses that keep South Carolina’s boating and fishing culture thriving.” said Erik Rimblas, Senior Vice President, West Marine Pro. “Together, we’re creating access to tools, expertise, and support that strengthen the entire marine community, from first-time boaters to established operations across the state.”  

Member and Business Benefits 
The SCBFA and West Marine partnership will focus on three primary benefits: 

• Exclusive SCBFA Member Discounts:Special savings available at participating West Marine retail locations. 
• SCBFA/West Marine New Boat Owner Offer:A new-boat purchaser offer distributed through participating South Carolina boat makers and dealers. 
• West Marine Pro Savings for SCBFA Business Members:Access to exclusive discounts through West Marine Pro, West Marine’s wholesale program. 

Additional details on how to access member discounts, participate as a boat maker or dealer, or enroll as a Business Member will be shared through SCBFA communications channels in the coming weeks. 

To learn more about West Marine visit: www.WestMarine.com